The story began when Justin Gold, a lover of the active lifestyle, moved to Boulder, Colorado in his 20's. In order to fuel his long bike rides, Justin embarked on a mission to create new varieties of nut butter that not only packed the protein, but also tasted great. He began crafting the very first batches of his now-famous, culinary nut butters in his home kitchen and selling them at the Boulder's Farmers Market. Justin's has ranked in the top 15 on the Inc. 500/5000 Fastest Growing Companies list in the Food and Beverage category two years in a row, and has been recognized as Entrepreneur of the Year by Ernst and Young. As a huge fan of the nut butter NINOX is excited to feature Justin as a Boulder Icon.
"The most important thing is just to start. You will never end up anywhere if you don’t start somewhere. If I hadn’t started making jars, it wouldn’t have given me the opportunity to get to where I am today."