Allen Lim is a sports physiologist, cycling coach, and founder of Skratch
Labs, a manufacturer of performance hydration mixes. An alumnus of the University of Colorado in Boulder, Lim was director of sport science for Pro-Tour teams Garmin and RadioShack cycling teams, and was often seen working and cooking for teams at the Tour de France. Lim is also author of The Feed Zone Cookbook
and Feed Zone Portables.
Seeing the demand for food and drink products based on real world science and practice, and tired of the complaints from his athletes about their sports drinks, Lim launched Skratch Labs in 2012 in Boulder, Colorado to meet the demand for the secret "Drink Mix". As huge fans of Skratch hydration mixes, NINOX is proud to feature Allen Lim as a Boulder icon.